CEO Strategist - Rick Johnson - Consultant, Speaker, and Strategic Planning Expert for the Wholesale Distribution IndustryContact CEO Strategist Rick Johnson Wholesale Distribution Expert, Speaker & Consultant

Tier Level Selling and Sales Growth Products

The path to more sales and bigger profit begins with you. Accelerate sales development with these resources.

A master of educational and training media, Rick Johnson knows how to effectively communicate his message to his audience. In his successful business-themed books and in his popular audio and workbook training kits, Rick shares proven sales and growth techniques he’s mastered during his 35 years in the wholesale distribution industry.

Adding Profit by Understanding the Balance Sheet and Profit and Loss Statement
Adding Profit

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Adding Profit by Understanding the Balance Sheet and Profit and Loss Statement (Audio CD and workbook)
by Rick Johnson

Cash flow shortages can bring any business—large or small—to a grinding halt! Today, CASH is KING. Managers, CEOs and sales people can all add more profit to their bottom line by better understanding the profit and loss statement and the balance sheet. This easy-to-understand course will have an immediate effect on YOUR bottom line. Learn more…

Making Counter Sales Profitable Kit
Making Counter Sales Profitable

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Making Counter Sales PROFITABLE Kit
(2 audio CDs and 1 workbook)
by Rick Johnson

Build life-long customers and increase your business’ profits by understanding sales triggers and how to effectively turn counter space into sales space. Rick’s reader-friendly coaching style and real-world wisdom will teach you the thought processes and techniques that will make you “the dealer of choice” in no time! This kit covers many important, often-overlooked methods. Learn more…

Unlocking the Secrets to Amazing Sales & Incredible Profits Kit
Unlocking the Secrets

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Unlocking the Secrets to Amazing Sales & Incredible Profits Kit (2 audio CDs and 1 workbook)
by Rick Johnson

With this authoritative audio program sales people and management alike will learn how to maximize profits in a minimum amount of time. Rick Johnson reveals his trademark (Tier Level Selling) approach to generating record-breaking sales and maximum profit by thorough and effective marketplace penetration. Learn more…

The Lead Wolf's Pocket Guide to Leadership
Lead Wolf's Pocket Guide to Leadership

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The Lead Wolf’s Pocket Guide to Leadership
(Paperback Book)
by Rick Johnson

In “The Lead Wolf’s Pocket Guide to Leadership,” author Rick Johnson addresses all of these concerns and more, showing readers how implementing new business strategies will help them “lead the pack.” Learn more…

Turning Lone Wolves into Lead Wolves
Turning Lone Wolves into Lead Wolves

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Turning Lone Wolves Into Lead Wolves (Paperback Book)
by Rick Johnson

For maximum effectiveness in today’s sales industry, you must become a sales person who utilizes all of your company’s assets, works proficiently with a unified selling team, and functions as a total solution provider. Bottom line: you must evolve from lone wolf to lead wolf, and that’s exactly what author Rick Johnson shows you how to accomplish in his informative book. Learn more…


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